Realtors struggle a lot when it comes to choosing the right advertising platform for their property lists. While amateurs might find social media the most pivotal channel, expert professionals have figured out direct mail’s true, hidden potential. They know these can be powerful tools to reach the target audience without hassles, ensuring to leave a lasting impression.
Furthermore, you can customize direct mail postcards to fit all possible designs, meeting specific requirements quickly and efficiently. For instance, suppose you wish to inform the neighborhood of an upcoming open house; the most effective way is via creative flyers with stunning pictures of the place.
So, if you are about to use this method for the first time, you can use the following ways to make the mailing campaign more exciting and impactful.
Newsletters
Creating eye-catching newsletters can go a long way in ensuring customers remember your real estate agency. Consider incorporating details your audiences would be interested in, whether it is a modern building or a heritage home. Include the average price range in the content, enabling potential buyers to determine if it falls within their budget.
You can also offer to assess their home for free, letting them know your agency buys properties and not just sells them. Many folks will be intrigued by the idea of having their home valued, even if they have no plans to put the property on the market.
Handwritten Postcards
Many realtors and newbie agents might dismiss the idea of manually writing postcards to their customers, claiming the method to be archaic and time-consuming. But such postcards can be incredibly effective when used correctly, helping you give a personal touch to the message. This method benefits long-term clients who will appreciate personalized emails from their trusted realtor.
The trick is to use the right tone, font, words, paper, and envelope. Also, always write as clearly as possible, leaving no room for ambiguity. Otherwise, the effort could backfire and cause more damage than profit.
Informative postcards
There are many advantages of using direct mail postcards in your campaign as they get quick and lasting results. They target specific areas, including information that potential customers will find interesting. Moreover, they have powerful CTAs that will compel people to act quickly and book their dream homes. Many of these campaigns can now be automated, allowing marketers to modify mailing lists as often as required. Including brand name, success rate, and services will help drive the message home.
Besides research-backed benefits, these variants are relatively inexpensive, provided you trust a reputable and experienced service provider. It is advisable to find someone with immense industry experience and who does not have order quantity restrictions. Many agencies also have ready-made templates you can use, besides the services of an expert designer to customize the design to your specifications.
Magazines and keepsakes
People love to read magazines incorporating information about plots and homes in their area, with many hoping to find newer and better accommodations. Even those who merely leaf through them will invariably find information that piques their interest. Your customized magazine could offer these listings in addition to exciting keepsakes like keychains, refrigerator magnets, calendars, or playing cards.
It will aid and set you apart from the competition, making people take note of your efforts and authenticity. So, consider printing a short, impactful magazine to mail and form a relationship with your loyal customers.
