Wouldn’t it be great to have an employee that works 24 hours a day, 7 days a week, all year long? What if this employee took no holidays, no sick leave, and never caused any employee problems? What if this employee never asked for a raise and didn’t waste company time on Facebook? Can such an employee exist? Of course! This “employee” is your company website; or can be.
Your company’s website can be busy at work attracting customers, generating leads, and telling the world about your business, your services and products offered. The first step, of course, is building a website that well represents your company and its offerings. Its design should be current and compelling to customers. Some businesses can do their complete sales cycle via a website and some cannot. For some businesses, customers must take some kind of action once they visit the site; perhaps submit a contact and request form or make a call.
There is no question that most businesses can grow their customer base through a well-designed website. But, if the well-designed website never appears in Google search results, how will those new customers find your business? In fact, it is not enough to simply appear in search engine result pages. Most of the people searching for your products and services will not look beyond page 3 in their internet searching. Page 3 is good… but page 1 is better; much, much better. A successful web marketing strategy includes both a great website and a great marketing program for that website; a marketing program that gets a website on or close to page 1.
Enter Search Engine Optimization (SEO). What is SEO? SEO is a process of making a website appear more relevant to search engines for certain keywords than other sites. Google will not automatically put your site at the top of the first page. There are many factors that Google uses when ranking websites based on keywords.
How to convince Google to put your website on page 1? Your small business can partner with a NJ SEO company that can assist getting your website to rank well in Google search results.
Online marketing can help grow your business. Protect and complete the investment in your website with SEO. To learn how SEO can be an investment in your company’s future, see this infographic by Landau Consulting.