One of the best ways to boost your Instagram presence is to post during peak hours. Make sure to post in your own unique voice. Use hashtags to boost your posts. And, if possible, use Instagram stories to share content with followers.
Even if you think these methods are quite generic and aren’t proven methods to work, they actually are — it’s just a matter of making sure you implement them daily. When trying to get more Instagram followers, you need to look at the long term picture and not just today, tomorrow and next week.
With all of that being said, today we are going to discuss a few more Instagram social media marketing tips that have been proven to work. Follow these tips and you’ll soon be seeing results.
Posting on Instagram during peak hours
It’s important to post on Instagram during its peak hours, and there are specific times when this is most effective for your business. But how do you know when to post? The answer may surprise you. This data is based on the number of posts made by users of Hootsuite, a social media management tool. Users report that they’ve made 2 million posts on Instagram. By taking a look at the data, you can determine when you should post and when to avoid.
According to Unmetric’s data, media and entertainment accounts have the highest engagement levels. People tend to engage most during lunchtimes. Similarly, content about vacation destinations like National Geographic receive the highest engagement during lunchtimes. Also, Redbull and Coca-Cola receive the highest engagement during the early afternoon hours. For new users, it’s best to avoid posting outside of mealtimes. However, there are some exceptions to this rule.
Using hashtags
One way to increase the success of your social media marketing campaigns is to use hashtags. Hashtags can be anything from a branded tagline to a slogan. For example, if you’re promoting car insurance, you can use the hashtag #dreamcar. But if your target audience isn’t car owners, you won’t see much success with this approach. Branded hashtags are also okay, but they should be limited to your core business or brand. The hashtags should be wider than the branded ones, as they are used for indexing content.
The algorithm on Instagram is designed to reward posts that have positive signals from followers and non-followers. When you use hashtags with niche-specific keywords, your posts will rank high and stay there for months. Moreover, these posts will appear in the first results when people search for the related keyword. Thus, a good way to boost your Instagram social media marketing campaign is by using niche-specific hashtags. If you have a product that has a wide range of potential customers, hashtags can be a great way to connect with them.
Posting on Instagram with a distinct voice
If you’re looking to increase your followers, post on Instagram with a distinct voice. Your social media voice should be similar to your own. You can even use captions to highlight the creators of your content. However, don’t forget to spell check your captions. Keep it as short as possible, at no more than two hundred and twenty characters. Remember, a picture is worth a thousand words, so be brief, yet detailed.
To begin, many Instagram guides will stress the importance of defining your brand’s voice. The voice of an organization is its personality, the way it speaks to its audience. It is the underlying tone, a characteristic that varies based on the situation, audience, and channel. Identifying your voice means understanding what your brand’s core identity is and how to apply it to the social media platform. Once you have a clear vision of your brand, it’s time to refine it.
Using Instagram Stories
Besides promoting your latest blog or product, you can use Instagram Stories to highlight your customers and their insights. You can ask your audience questions, collect answers, and establish your authority. You can also use Instagram Stories to showcase your big orders and loyal customers. If you’re looking to engage your audience in a fun and meaningful way, Instagram stories are the perfect solution. Here are three tips to make the most of this powerful social media marketing tool:
First, know when to post your stories. Stories disappear from your followers’ feeds after 24 hours, so you’ll need to post at least four or five times per day. Keeping in mind that each account has its own unique followers, you should schedule your stories accordingly. Highlights albums are also great ways to organize and preserve your best story content. You can even post your stories on the weekends or on holiday. If you’re using Instagram Stories for social media marketing, be sure to follow these tips to make the most of the feature.
Using Instagram Insights
Using Instagram insights for social media marketing can give you a whole new perspective on the performance of your social media marketing efforts. This free tool provides a dashboard with detailed statistics and allows you to compare the data of your competitors to your own. The results of the comparison will help you optimize your approach and post more effective content. There are a few important things to keep in mind before using Instagram insights. First, you should keep in mind that most of the Instagram metrics are level one. These metrics simply give you an idea of how many people follow you. Secondly, they are not actionable.
To begin with, Instagram metrics give you an idea of how many organic views your content has received. A high number means that more people are seeing your posts than following them. Using the “Reach” tab on the Instagram analytics, you can also see how many times your content has been visited by users who have not followed you yet. Then, you can add a call-to-action button to your profile, such as “visit website” or “send message.”
